Nike Unveils Fly New Gear For Olympic Year



Nike HyperAdapt 1.0

Remember when Marty McFly, the time-travelling teen played by Michael J. Fox, jumped into a famously self-tying pair of Nike high-tops in Back to the Future Part II? Well that little bit of 1989 fictional movie magic has now become a reality.

The HyperAdapt 1.0, the end product of years of research in digital, electrical and mechanical engineering, allows wearers to simply step into the shoe and have it tighten immediately, triggered by pressure in the heel. Pressing a "+" or "-" button on the side tightens or loosens the shoe further. 

The shoes, which even light up, are battery operated and use an inductive charge system and magnetic cup. It takes about three hours for a full charge, and they will need charging every couple of weeks. 

"Wouldn't it be great if a shoe, in the future, could sense when you needed to have it tighter or looser?" Hatfield said. "Could it take you even tighter than you'd normally go if it senses you really need extra snugness in a quick maneuver? That's where we're headed. In the future, product will come alive."

But don't expect to see these at your local running store this spring. The HyperAdapt 1.0 will be available to Nike + app users in time for the holiday season.